A Bird's Eye View of the Insights Space

As a long-time supporter of additional podcasts inside the market evaluation commerce, our crew was fully glad to see a model new joiner this yr. Not solely was it a formidable beginning with pretty illustrious firm, nonetheless it clearly struck a chord inside the commerce getting nominated for the illustrious “MR Podcast of the Year” award! So, we’re impressed with the Stravito crew and delighted after they requested me to come back again on The Consumer Insights Podcast with Founder and CEO Thor Olof Philogène. Thor was ready collectively together with his “bird” references which completely happy me tremendously, and I favored his idea of letting me share my “bird’s eye view” of this commerce from this attention-grabbing perch the place I sit. Must you don’t perceive it already, I’m not a market researcher. I’m a well informed Cultural Anthropologist turned digital marketer. With these distinctive set of experience I cope with serving the market evaluation commerce.  Thor and I share an precise cope with the movement that proceeds from the exact earned notion. As he mentions, Inside any notion lies a question— what are you going to do with it? We agree that insights aren’t merel...